Moschino is an Italian fashion house, founded in 1983 by designer Franco Moschino. After debuting in Milan with the first Moschino Donna collection, the fashion house confirmed its success by first launching a line for men, Moschino Jeans, and in 1987 the first Moschino Eau de Toilette for women. Among the most successful perfumes, there is certainly Moschino Cheap and Chic, on the market since 1995, famous, above all, for its packaging that imitates the silhouette and colors of Olivia. Based on the Cheap and Chic model, several perfumes have been produced, all on sale online, which present the same packaging as the original perfume with alternative colors: L'Eau Cheap and Chic (2001), I Love Love (2005), Hippy Fizz (2008), Light Cloud (2009) and Chic Petals (2013).